Here is a unique opportunity to capitalise on fast-growing experiential travel and millennial markets
The newly-launched Utopian Hotel Collection has today announced their third round of equity fundraising, seeking to attract £1 million in investment. The progressive start-up is pioneering a shift in the luxury travel industry away from ‘old school luxury’ with a uniquely curated selection of hotels and a technology component designed to benefit their hotel partners’ business and redefine the guest experience. The consortium currently has 25 luxury independent hotel members and is one of the fastest growing hotel collections in the world – the plan is to have 50 hotels signed by the end of the year.
Founded by Paul Cordier and Ronald Homsy, who have extensive experience in launching successful luxury hospitality ventures globally, the hotels have been handpicked to appeal to travellers in pursuit of modern, progressive luxury and extraordinary experiences. According to current statistics, the experience economy is worth $335 billion internationally and the collection is tapping into this lucrative industry. Utopian Hotel Collection represents and markets a variety of these like-minded luxury independent and boutique hotels including São Lourenço do Barrocal (Portugal), The Chetzeron (Switzerland), YNDO (France), The Emblem (Czech Republic) and Le Burgundy (France). All of the hotels in the Utopian collection will benefit from the advanced digital and technology platform, which caters to the needs and standards of this growing luxury market.
The company’s youthful mindset and vast experience means that the collection is uniquely positioned to serve the affluent ‘millennial thinking’ market; a market on course to become the largest consumer group by 2020. By this time, the team plan to have signed over 225 hotels to the collection, each of which will be chosen to capture the evolving spirit of luxury travel.
Speaking about the changing luxury travel market, CEO and Co-founder Ronald Homsy commented, ‘Nowadays luxury travellers increasingly have an appetite for the intangible and a desire for truly authentic experiences that enrich and surprise. Along with this, they also want impeccable and personalised luxury hotel stays, in a relaxed and accessible environment; and this is where we step in. All of the hotels in our collection are defined by not only their standard of luxury, but by the varied stories, personalities and experiences that they offer our guests, and we believe that no-one is catering for this rapidly growing market in the same way we are.’
By offering luxury, independent hotels the chance to become a part of a growing community, Utopian Hotel Collection hopes to create a new luxury mindset, shared between every guest and property. The result will be a personalised experience, where people-to-people service is prioritised and unexpected adventure is encouraged. With a passion for forging stories for guests through the unique characters of each hotel, Utopian Hotel Collection can offer one-off authenticity to their customers and allows hotel partners the opportunity to help create and facilitate this on a global scale.
The third round of equity funding has been announced in order to allow Utopian Hotel Collection to further develop their technology, staff and marketing. The investment will provide a unique opportunity to capitalise on the fast growing and lucrative experiential travel and millennial markets.
For more information, visit: www.utopianhotels.com