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‘Generally, people are completely taken aback by the fast-paced environment they need to be operating in,’ explains Hill + Knowlton Global practice leader in crisis communications and risk management Tim Luckett. Luckett continues to keep the firm up to speed with a growing suite of innovative measures. Its Flight School simulates an online crisis in real time to test crisis response capabilities. The firm has also launched an app to provide instant support for clients. The former journalist has also been kept busy by data breaches and cyber work. ‘[People] literally don’t have three hours to get legal approval and to get something signed off,’ he says.