Terence Fane-Saunders

Chelgate

City
London
Category
The Spear’s Indices
Company Size
International

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Chelgate’s CEO is an experienced media hand, having established the first foreign PR business in China and led Hill + Knowlton’s Asia Pacific operations. He moved to Burston-Marsteller and became chairman of its UK operations before setting up his own boutique firm. Although UK-based, Fane- Saunders’ firm has tentacles all over the world. ‘There’s one African country where I’ve counselled three of the last four presidents,’ he says. In most cases, he’s revealed that what matters most is not what you say but what you do: ‘You look at getting the behaviour right, and then you look at the communications,’ he explains.



 

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