Company

Pereds

Index

Buying Agents

Property

Location

London

Asset Class

Real estate

Client Types

Celebrities

Entrepreneurs

Sector Focus

Artists, Writers and Performers

Real Estate

Customer Type

Property adviser

Ross Ward

Spear’s Review

London property has slipped into ‘uncharted territories’, says the straight-talking Ross Ward of Pereds, a firm which boasts a 50-year heritage. ‘I don’t know what’s going on. Do you?’ he laughs.

Uncertainty has worried many of Pereds’ clients, but the firm, which has found homes in discreet locations for members of the likes of the Beatles, Pink Floyd and Led Zeppelin, has a clear sight of where the good stock is.

‘We have a very simple saying here, which is, “We’ll find you what you want, we’ll find you the best thing we can, then we’ll buy it as inexpensively as we can”,’says Ward. ‘That’s all you can really do; we can try to guess the market, but frankly, it’s a false game.’

Rank: Recommended

Recommended 2023, Buying Agents

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