Ross Ward - Spear's Magazine

Ross Ward

Pereds

City
London
Category
The Spear’s Indices
Company Size
Boutique

Top Recommended London Buying

London property has slipped into ‘uncharted territories’, says the straight-talking Ross Ward. ‘I don’t know what’s going on. Do you?’ he laughs. Uncertainty has worried many of Pereds’ clients, with vendors harder to persuade than usual. But the firm, which has found homes in discreet locations for the likes of the Beatles, Pink Floyd and Led Zeppelin, has a clear sight of where the good stock is. ‘We have a very simple saying here, which is, “We’ll find you what you want, we’ll find you the best thing we can, then we’ll buy it as inexpensively as we can,”’ says Ward. ‘That’s all you can really do; we can try and guess the market but frankly, it’s a false game.’



 

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