ROSS GOW - Spear's Magazine

ROSS GOW

ACUITY

ROSS GOW
City
LONDON
Category
The Spear’s Indices
Company Size
INTERNATIONAL
Website
www..acuityreputation.com

RECOMMENDED REPUTATION MANAGERS

‘That would be an interesting gig, working with Trump,’ muses Gow in answer to our hypothetical question. ‘I would’.

‘People say, “Well, who would you not take?” We take arms dealers, we take politicians, we did Yanukovych in the Ukraine, who wasn’t a particularly attractive fellow. But I draw the line at certain characters — Jimmy Savile types, people who are proven predators. As a former barrister myself, I believe there is a court of public opinion, but until it is proven that you are guilty I think everyone should have a fair shot at it.’

That approach has seen an eclectic mix of business, from CIS clients seeking asylum in the UK from Moscow, to Premier League football clubs, to corporates: he recently got a former Radio 4 presenter in to train a client ahead of a select committee quizzing on their pharmaceutical market practice.

‘London is the prism through which people see the world,’ he says, highlighting the reality of global scrutiny: ‘I have been subpoenaed in a £50 million defamation case out of New York — as an adviser you try not to get in the headlights, but when you do, you have to follow through.’

Giving evidence under oath for seven hours to a team of New York legal jackals is part of the ‘full service offering’ he gives client. ‘These are hard-nosed people and they want results. They wouldn’t hire us if they thought we were just pussy-footing around.’



 

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