Patrick Harrison

Weber Shandwick

City
London
Category
The Spear’s Indices
Company Size
International

Top Recommended Reputation Managers

Weber Shandwick’s director of reputation management and strategic media relations has seen it all. Having worked at Clarence House as press secretary to Prince Charles, Patrick Harrison has met a variety of world leaders and coordinated the communications for 24 royal trips. Harrison is a big promoter of the need for a ‘mixed communications’ strategy. ‘The transition from traditional PR to a mixed communications offering is the biggest change over the last five years, and it’s a welcome one,’ he says. ‘We’ve invested heavily in data analysts and programs so that we can have a measurable impact on our clients’ reputation.’



 

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