TOP TEN REPUTATION MANAGERS
An eminent adviser to Princes William and Harry, Harverson left Clarence House in 2013 to set up his own business, Milltown Partners, with D J Collins, formerly London communications head at Google. Today the co-managing partners offer some of the most discreet, high-stakes advice going to big names that Harverson is far too scrupulous to share (though a peer attests that he ‘acts for some of the biggest names in the corporate and HNW world’).
‘The most important thing is to really have a plan: to approach the idea of reputation and privacy management like you would approach a business challenge,’ he has previously told Spear’s. ‘The media’s interest in business leaders is greater than it’s ever been and the vulnerabilities and the risks to be managed — especially when things go wrong, of course — are greater than ever. If you invest proactively in building the right reputation, you’re in a better position to manage
Harverson previously spent twelve years with the Financial Times before joining Manchester United as its communications director in 2000. His move to Clarence House in 2004 only upped the tempo — from revamping Prince Charles’s
and the Duchess of Cornwall’s public personae to orchestrating the media coverage of the
Duke and Duchess of Cambridge’s wedding.
He was appointed a lieutenant of the Royal Victorian Order for his services in 2013.