Top Ten UHNW Wealth Managers
Cerno Capital has just celebrated ten very solid years in the business, and a lot of hard graft is taking place to push the firm that one step further. Having brought in Tom Milnes from Investec as business development director, Hornby and fellow managing partner James Spence have expanded the offering from start-up boutique focusing on private clients to taking on business from consultants and financial intermediaries.
It’s another success story for the pair, who started Cerno Capital in 2007 and have navigated the financial crises with dexterity for some very satisfied clients. ‘We were able to provide consistent returns for clients that they were happy with and we’ve never really lost a client as a result,’ says Hornby.
Although assets are growing by 5-15 per cent annually, Cerno will not lose sight of the need to be in close touch with clients. ‘They have to trust you to be honest and have good moral judgement while expecting you to do things quickly and efficiently,’ he says. ‘It’s important we know our clients well.’
Out of the office, Hornby and Cerno Capital champion women’s sport, recently sending two female photographers to shoot the Winter Paralympics in PyeongChang.