Nick Clegg's 'I'm Sorry' is anything but a video nasty - Spear's Magazine

Nick Clegg's 'I'm Sorry' is anything but a video nasty

The AutoTuned remix of Nick Clegg's I'm Sorry speech has been a stroke of genius. Needless to say, then, that it would have been impossible for anyone in the political class to come up with it

The AutoTuned remix of Nick Clegg's I'm Sorry speech (see the video below) has been a stroke of genius. Needless to say, then, that it would have been impossible for anyone in the political class to come up with it.

Until its electro-cool stylings hit the web, all Nick Clegg had was a second-degree apology – I'm not sorry for breaking my promise, I'm sorry for *making* my promise – the sort that sophists infuriate with.

All he had, that is, apart from a dismal favourability rating (-26 per cent) and a 13 per cent poll rating for the Lib Dems (down from 23 per cent at the 2010 election). Oh, and a reputation as a Tory lickspittle who couldn't get the cork out of a bottle of Chablis let alone House of Lords reform through Parliament.

But now Clegg has a sense of humour, which is worth a lot more to him than House of Lords reform, because a sense of humour means you are potentially electable – human even. By acknowledging this video and even allowing it to be released as a charity single for a hospital in his constituency he shows that he is also a decent guy, in the call-me-Dave mode.

If I were one of Nick's counsellors – and thank goodness I am not – I would have been desperately trying for something to relaunch Clegg. I'm Sorry has worked – but not at all as intended.

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