Noiri graduated with a Bachelor of Science degree in International Business Management from The University of Manchester in 2005. Prior to that, he studied International Management and American Business Studies at New York University – Leonard N. Stern School of Business and graduated in 2003.

In addition to his desgrees, Noiri earened The Squared Online Certificatation in Digital Marketing, where subject areas included: digital, social, mobile, advertising, analytics, technology, innovation among many others.

Noiri started his career in 2006 based in Japan, where he worked as an International PR Coordinator for L’Oreal. He was also the Co-founder and Director of Cloud Agency – a digital Agency focused on international luxury and premium brands in Japan and Asia. He later moved to the UK where he worked as a Brand Manager for Hennessy & Ardbeg.
Thereafter he worked as an International Digital Marketing Manager at Furla. His current role is Senior Manager of 1-2-1 Consumer Engagement and Database Marketing at PMI (Philip Morris International).

Noiri appears on the BBC One 12th series of The Apprentice UK, front lined by Lord Sugar.

The Apprentice is a British reality game show in which a group of aspiring businesswomen and men compete for the chance to win a £250,000 investment from British business magnate, Alan Sugar, towards a business of the candidate’s creation, with Sugar as a 50% owner.

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