Michael Farrant - Spear's Magazine

Michael Farrant

Project Associates

City
London
Category
The Spear’s Indices
Company Size
International
Website
http://www.projectassociatesltd.com

Top Recommended Reputation Managers

Michael Farrant rejoices at how the importance of strategic communications for wealthy families has finally come to the fore, having lobbied for it himself for a decade. ‘It’s becoming kind of mainstream now,’ he says. The world is becoming more transparent: ‘It’s no longer the right approach to stay 100 per cent below the radar.’ Requests for advice are streaming in from regions where staying secretive is the cultural norm. The astute and highly personable Harvard graduate travels to where the demand is. ‘You have to understand clients’ environment, you have to humbly go and see what they are facing and learn from them,’ says Farrant.



 

FOLLOW US ON