Michael Farrant

Project Associates

City
London
Category
The Spear’s Indices
Company Size
International

Top Recommended Reputation Managers

When asked about his 2018, Michael Farrant says: ‘Living on a plane is part of it.’ He is referring to the ‘very large’ client growth at the boutique firm, which has required a lot of travel. ‘It’s quite humbling.’ Project Associates has responded with a headhunt for ‘the best in class’ – important for the type of clients he looks after: ‘The moment you do not deliver at the highest level, you are no longer serving them in the best way.’ Farrant welcomes the growth of the industry, where he has noticed capable advisers entering with a true understanding of family dynamics. More such talent is important for HNWs, he stresses: ‘Families have seen how quickly reputations can be destroyed.’



 

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