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Magnus Boyd first joined Schillings in the early 2000s from a small Fleet Street firm defending newspapers. He moved on to other firms before returning to Schillings in 2015 as a partner.
Recently, he says, clients ‘are coming to us not after the journalist has called for comment, but increasingly, clients are coming at a much earlier stage to avoid getting into those positions in the first place’.
Boyd says the key to protecting reputation is prevention: ‘There are still things you can do once something’s been published – but you need to act fast, it’s more expensive, it takes more work to get something taken down.’