Top Recommended Reputation Managers
Laura Toogood, a stalwart of this index and occasional contributor to Spear’s, holds a PhD in social informatics and is co-author of the book Journalism and PR: News Media and Public Relations in the Digital Age. In 2016 she founded Fieldmaster Group, which helps individuals, family offices and luxury brands with their online profiles and other digital issues. ‘If you don’t manage your reputation then somebody else – or a search engine like Google – will do it for you,’ she says. Her work has helped celebrities caught up in image-hacking scandals. ‘Sometimes people can underestimate the importance of the technical elements of online reputation management,’ she says.