Laura Toogood

Spear’s Review

A former winner of the Spear’s Future Leader award, Laura Toogood founded Fieldmaster Group in 2016 after working as a social media strategist for global brands. ‘If you don’t manage your reputation then somebody else – or a search engine like Google – will do it for you,’ says the former Digitalis head of private clients. Toogood works directly with clients and their advisers, which include PRs, lawyers, security experts and publicists. Her work has helped HNW individuals and families manage their digital footprint and online reputation.

‘Managing reputation in the digital age requires technical expertise, alongside many other vital service offerings. It is essential to provide cyber-related insight as part of a collaborative effort when helping clients address key issues or assessing risk,’ she explains.