Top 10 London Selling
While many boutique firms have been subsumed into larger estate agents, Russell Simpson, the family-owned firm started 39 years ago by property veteran Alan Russell, has managed to maintain its unique selling point as a top-end boutique agency.
Jake Russell is approaching his tenth year with the firm, and has been a director for four. He stresses that ‘good advice, including market analysis and intelligence to ensure correct pricing, is vital for dealing with a complex and inconsistent marketplace where deals fall through all the time’.
Specialising in house sales, Russell says Notting Hill, Holland Park, Kensington and Chelsea are consistently in high demand from both British and overseas buyers, noting that Britons have a higher tolerance for listed buildings and are more likely to buy in old Chelsea, while Middle Eastern and Chinese clients are more interested in Sloane Square, Knightsbridge and Mayfair.
Despite tough market conditions, the firm has looked after ‘the lion’s share’ of the transactions in Chelsea – more than £5 million-worth of properties – and its flat department (headed up by Jake’s younger brother Leo) recorded the best year on record in 2017.