Top Five London Selling
While the past year has demoralised many, Hersham’s ‘omnipresence’ presided over the property world according to one contemporary, snapping up almost £1 billion worth of transactions.
The former reality TV star and property magnate, whose larger-than-life persona is described as ‘pathologically persistent’ by another peer, was the recent recipient of Spear’s Property Adviser of the Year award. When asked about the secret behind some of his monumental sales (the largest being an £86 million ultra-prime residence), Hersham says. ‘Never give up on any applicant.’
The return of Russian buyers has kept Hersham’s office ‘buoyant’ throughout the year: ‘Our off-plan sales continued at the rate of one or two per week.’
Perhaps his 30 years in the industry, a bookful of clients from Russia and the Middle East, and a number of global offices (in New York, Mykonos, Cannes, Florence and recently Herzliya in Israel) do give Beauchamp’s founder distinct knowledge of how the property market moves. As such, his current advice to vendors is to avoid being too precious with offers at hand.
‘[Don’t] discard the first offer simply because it is their first offer,’ he says. ‘Experience has taught me that the first offer is often the best.’