When mired in vicious reputation crises, especially those emerging from the cloak of anonymity that the internet provides, ‘clients can’t be in safer hands’ than Woollcott’s, one fellow professional professes.
Praised for being ‘an engaged empathetic advocate of enormous intelligence and excellent judgement’, Woollcott says she gets a real buzz out of tracking down online baddies, and the self-proclaimed geek stops at no borders, often having to liaise with international financial centres and other overseas bodies to get to the bottom of the threat.
‘There is a lot of psychology in disputes affecting reputation,’ she says. ‘I see myself as a private investigator-style lawyer who looks back at people’s motivations and why they’re attacking our clients… What I like most is that I’m dealing with real people and real problems.’
Woollcott says privacy is a landscape rife with both legal and moral arguments — it requires lawyers to be ‘slightly more robust’ in its defence. However, she has noticed a trend where clients need help from situations they themselves have created — the result of society’s tendency towards exhibition and voyeurism online.
‘We are increasingly sharing information online, often giving access to a plethora of details about our private lives,’ she says. ‘What concerns people most is feeling that they are out of control, that they have no agency over the use of their personal data, or when their private information is used against them.
Woollcott is proud of her broad practice, as she is known for dealing with corporate reputational challenges as well as advising well-heeled, high-profile HNWs. Able to ‘speed-dial’ lawyers ‘from a smorgasbord of industries and focuses’ from the rest of the firm, she says it is Mishcon Private’s ‘full service’ offering that makes such variety possible.