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A former journalist and communications honcho at the BBC and Reuters, today Williams is a respected corporate counsellor, advising movers and shakers on strategy and crisis management as head of Edelman’s UK & Ireland business.

‘Quite honestly I wanted to be in the room before big decisions were being made, not after, reporting on them,’ he has previously told Spear’s, explaining his move to the dark side. He wanted to leverage his knowledge of how ‘issues evolve and are shaped’. Now working with clients like Microsoft and Unilever at the world’s largest independent PR firm, it’s safe to say he’s done it.

Williams went on to work for the BBC in 2008, leading the group communications division and acting as senior adviser to the then director-general, Mark Thompson. Those ‘supercharged’ years there gave him uncommon understanding of the pressures of a multiple stakeholder environment — from business to politics.

Before joining Edelman in 2011, Williams was also group director of communications at Reuters, reporting to the CEO, Tom Glocer, whom he advised on the Thomson-Reuters merger. He previously spent five years working on corporate strategy and campaigns at Brunswick.

The former political speechwriter has also acted as a pro bono adviser to NGOs such as the International Crisis Group and has advised major philanthropists, recently helping Ruben Vardanyan establish 100 Lives, a humanitarian venture established in memory of the Armenian holocaust by awarding a $1 million prize to those raising awareness of impending crises.

A graduate of Harvard Business School’s advanced management programme, Williams was recently featured as one of the Evening Standard’s 1,000 most influential Londoners.