Top Ten Country Specialist
‘We are one of very few firms who cover both London and the country, and cover it well,’ says Ed Heaton, co-founder and managing director of Heaton & Partners. With one office in Berkshire and another in Knightsbridge, Heaton explains: ‘Our cars almost become a mobile property shop. We’ll be bombing up and down the country, on the phone the whole time.’
He adds: ‘This year has been our best year since setting up the business. We took an active decision as a partnership not to grow too big in terms of headcount, given the prevailing market conditions, and it seems to be paying off.’ In terms of the country market, Heaton says: ‘There’s a very clear trend.’ People are looking for country houses one to two hours from London.
‘These buyers tend to be Brits who are either selling up in London and buying in the countryside, or buying a second home in the countryside. They don’t want to be in suburbia but they do want to be a comfortable drive from London.’
Meanwhile, the prime central London market continues to do well: ‘Clients looking to buy in prime central are seeing the opportunity of a weak pound with some phenomenal buying opportunities. There is pent-up demand from people looking to get on and move.’