Top Recommended Reputation Managers
A former Sun editor and Brunswick man, David Yelland now deals with private clients at a close, personal level, advising them on managing the media, especially the tabloids.
‘Circulation of tabloids has gone down, influence has not gone down,’ he says. ‘Their power is in packaging up information and often misrepresenting the facts because they have an agenda, but that is what they’ve always done. When I was there I did it myself, so I can hardly complain – although hopefully I was on the right side.’
Yelland now advises leading business people across all sectors worldwide. Outside work, he is a life patron of the NSPCC and a trustee of Action on Addiction.