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‘I’ve got more search power on my iPhone than I used to have as editor of the Sun,’ says Kitchen Table Partners founder David Yelland. He also spent 11 years at Brunswick and Weber Shandwick, where his clients included the Archbishop of Canterbury and Lord Browne of BP. The Harvard graduate now deals with private clients at a close, personal level, advising them on managing the media, especially the tabloids. Having access to information is not enough: ‘You’ve got to know what to do with it,’ he says, and few are better versed than Yelland, who has enough experience of the industry to understand ‘the way the country works, as opposed to the way people think it works’.