Thank you for agreeing to take part in this online survey.
We are interested in your views about the campaign Costa Del Sol Tourism ran on Spear’s. It will take you no longer than two minutes and your opinion would be of great help.
1. Do you recall reading any articles, advertisements, supplements, or promotions about Costa Del Sol in Spear’s over the past 12 months?
2. (If you answered Yes to question 1): How likely are you to visit Costa Del Sol in the next 12 months?
Very likelylikelySomewhat likelyNot likelyNot sureI would never consider visiting Costa Del Sol
3. (If you answered Yes to question 1): Did the articles, advertisements, supplements, or promotions increase your interest in planning a trip to Costa Del Sol
4. (If you answered yes to question 1): After reading the articles or seeing the advertisements, supplements, or promotions, did you plan any trips to Costa Del Sol?
5. If you have visited in the last 12 months how long did you visit for?
1-5 nights (as a transit)5-7 nights8-10 nights11-14 nights14 or more
6. How much on average do you spend on short haul holidays (excluding flights & jet fuel)?
7. If you have visited Costa Del Sol in the last year’s what was the purpose of your visit?
Visiting Friends and RelativesBusinessTransit to other destinations/CruisesMedical CareAttending an eventPlay GolfWine tastingMuseums and GalleriesHistory and HeritageAdventure, Hiking and Outdoor activitiesMarinas
8. Which of the below regions did you visit?
9. Did you use any of the below services in whilst visiting in Costa Del Sol? AdventureHiking, Trekking and Eco-toursHeritage SitesTraditional VillagesCuisineGolfWater SportsHotels & SpasWine TastingMedical CareFriendliness of MalagueñosInvestment Opportunities
10. How would you rate your overall image of Costa del Sol? (single answer)
I have a very positive image about Costa del SolI have a somewhat positive image about Costa del SolI don’t have an image about Costa del SolI have a negative image about Costa del SolI have a very negative image about Costa del SolI don’t know enough to have an image of Costa del Sol