In tough times, Fatemi’s rule is to push even harder: ‘In what someone would consider a weaker market, we’ve actually excelled and done better than we’ve ever done before, which is proof that hard work and tenacity in sales in this can be done. It just needs a little bit of effort on the agents’ side.’
As a reward, Rokstone sold five properties worth more than £40 million in 2015. In 2014 it sold a £46 million Candy & Candy flat in Belgravia to Glencore’s head of metals trading, Telis Mistakidis, which Fatemi calls a ‘record price’ — exchanged and completed in just 48 hours.
Despite the year having seen a buyers’ market, Fatemi says the right product is still something worth fighting for: ‘But obviously that product has got to be superb, like a Picasso coming to the market.’
The multilingual Fatemi says clients like the 360-degree-style services that Rokstone provides, from home-styling, entertainment and events to concierge and a country house division for properties in excess of £10 million. ‘We are that one-stop shop,’ she says.
Rokstone has been compared to an Italian restaurant. ‘Everyone knows everyone by name, everyone’s been with me for a long time, so it’s that Italian family,’ Fatemi says, complimenting the strength of individual team members, ‘and that’s why you go back — the familiarity, the comfortability and also knowing that everything is done with discretion and privacy.’