RECOMMENDED REPUTATION MANAGERS
An astute adviser to blue-chip multinationals and C-suite HNWs on their reputations in the financial markets, Grant and his team specialise in ‘critical communications’ through ‘times of significant stress and public interest when time is short, scrutiny is intense, and the outcome is vitally important’.
True to form, Tulchan recently advised Merlin on the scrutiny it faced following the rollercoaster crash at Alton Towers in 2015, and TalkTalk on its cyber-attack.
‘The markets require disclosure, accuracy, transparency,’ he says. ‘It will root out truth. Those disciplines that we are expert in can also be applied to critical situations, when the scrutiny comes not from shareholders but from stakeholders, or the public.’
The understated firm is nothing if not precise, cognisant of the growing trend of companies to do more for themselves and become substantially more mature in their communications, forcing advisers to rethink what they offer clients — namely
more technical expertise first and foremost.
‘That’s another reason why we focus very much on financial and critical communications,’ says Grant, the firm’s founder.
‘We are very clear on how the company communicates with the capital markets and builds its reputation, and also integrate that with their whole corporate story and how it’s presented is a real contributor of value. It’s really important that it’s done well.’