Bradbury was drawn to the ‘dynamic nature’ of the reputation management world, where ‘speed is of the essence’, after a stint in commercial litigation at Collyer Bristow. As challenges are ‘diversifying’ with the evolution of the internet, the calm and astute Bradbury says the legalese tends to be the easy bit.
‘It’s dealing with the circumstances around it that sometimes brings a challenge — you often find yourself very quickly becoming an expert in something you’d never expected you would be,’ she says.
With experience in representing core participant victims in the Leveson Inquiry, as well as the likes of Russell Brand and Sir Roger Moore, Bradbury advises a range of corporate and private clients across the reputation spectrum. She has particular focus on defamation, data protection, confidentiality and harassment. She also takes on many cases involving privacy and is passionate about protecting children from ‘paparazzi intrusion’.
When not monitoring the online sphere for potential threats, the avid cyclist spends her spare time tracking up-and-coming developments in the London restaurant world.