AFP: China restricts luxury advertising - Spear's Magazine

AFP: China restricts luxury advertising

BEIJING (AFP) – China’s capital has banned outdoor advertising that promotes hedonistic or high-end lifestyles as the government seeks to ease public concerns about the country’s widening wealth gap

BEIJING (AFP) – China’s capital has banned outdoor advertising that promotes hedonistic or high-end lifestyles as the government seeks to ease public concerns about the country’s widening wealth gap.

The Beijing Administration for Industry and Commerce said in a recent statement that businesses were given an April 15 deadline to rectify such ads, along with any that excessively promote “foreign” things.

It gave no details on which “foreign” things were deemed objectionable.

Such promotions help create a politically “unhealthy” climate, it said.

Violators could face fines of up to 30,000 yuan ($4,600), the state-run China Daily said Monday.

Newly forbidden words include “supreme”, “royal”, “luxury” or “high class”, which are widely used in Chinese promotions for houses, vehicles and wines, it said.

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