The story of Gaggenau: headline sponsors of the Wealth Management Awards 2015

The company was founded in 1683 by Margrave Ludwig Wilhelm von Baden,who established an ironworks in the town of Gaggenau. Over the years,
the “Eisenwerke Gaggenau A.G.” expanded into the manufacture of agricultural machinery and consumer durables. By the 19th century, the company was producing bicycles, advertising signs and stoves, and had become an enamelling specialist.

The recipe for Gaggenau’s robust oven enamel formed the basis for the success of its coal and gas-fired stoves, which continued to bemanufactured until well into the 20th century.

In 1931, “Eisenwerke Gaggenau A.G.” was acquired by Dr. Otto von Blanquet.1956 saw the dawn of a new era, when the company was taken over by his son Georg. Inspired by a passion for cooking, he realised his vision of a custom-designed fitted kitchen with sophisticated, easy-to-use appliances. It was this vision that helped establish Gaggenau as the world’s first and leading brand for innovative, built-in domestic appliances of timeless beauty and functional aestheticism.

Inspired by the requirements of leading professionals and top chefs, Gaggenau brings professional culinary technology to the domestic kitchen. The current product range includes ovens, Combi-steam ovens, warming drawers, microwaves, espresso machines, Vario specialty appliances, glass ceramic, gas and induction cooktops, ventilation and cooling appliances, wine climate cabinets and dishwashers.

With its aspirations to high standards, the company follows the finest tradition in German design, and in its outstanding functionality, uncompromising quality and formal consistency, fulfils both present-day requirements and beyond. The use of only the highest quality materials, including stainless steel and aluminium, is the key to the durability of Gaggenau appliances. Precision craftsmanship and loving attention to detail still play a definitive role today. The way forward for Gaggenau Design is clearly defined – to promote product development by focusing on essentials in every aspect.

No other manufacturer has had such a significant influence on the domestic kitchen as Gaggenau. The company was at the forefront of the development of the built-in oven. The brand’s most well-known innovations include the glass ceramic cooktop and the Combi-steam oven for the domestic kitchen, which have both made a major impact on the culinary world. Other Gaggenau innovations include the Vario cooling 400 series, the first modular system of fully integrated refrigeration appliances that can be combined to form a cooling wall, and the full surface induction cooktop CX 480, that converts the entire surface of the appliance into one large cooking area, allowing cookware to be placed anywhere on its surface.

In January 2015, Gaggenau presented its exclusive world first, a fully automatic cleaning system for all Combi-steam ovens in the 400 series with fixed inlet and outlet water connection. This innovation ensures that the oven interior is cleaned with unrivalled hygiene.

Gaggenau is attuned to culinary cultures in which the preparation of superior dishes is consciously celebrated as a pleasure, beginning with the selection of the best ingredients. As a pioneer of exclusive culinary culture Gaggenau maintains a regular exchange with internationally acclaimed star chefs and sommeliers. This know-how is also incorporated into the development of new appliances, which are consistently oriented towards professional kitchen requirements, and thus set standards for ambitious private kitchens. The special Gaggenau experience stands for conscioussensuous appreciation and enjoyment at an exclusive level. This is elegantly interpreted as part of a sophisticated lifestyle through events, wine tastings and seminars in the flagship showrooms and at unique locations.

As a BSH Group brand Gaggenau is committed to the principle of sustainability and the responsible use of resources. A prime aspect for Gaggenau is the use of high quality materials that also ensure product longevity. Around fifty researchers and engineers work closely with a team of five designers in an ongoing development process. New developments are always aimed at achieving energy efficient products.

Since 1995, Gaggenau has been a subsidiary of BSH Hausgeräte GmbH. The company’s Brand Management, Brand Design and Marketing as well as the Executive Board Sales Germany are based at the Group’s Munich headquarters.

The Group has key production facilities in Germany, in Lipsheim in Alsace (France), in Spain and in Turkey. The Gaggenau brand is represented in more than 50 countries worldwide, with flagship showrooms in major cities. In 2014, Gaggenau achieved a turnover of approx. 200 million euros.