Guy Meacock

Prime Purchase

City
London
Category
The Spear’s Indices
Company Size
UK

The head of Prime Purchase’s London team has just had his best year ever, smashing previous in-house records with over £100 million worth of property bought — a remarkable achievement, particularly amid the punishing climes of 2015.

He also continues to develop the Prime Purchase service offering in the Far East, most recently spending time in Singapore. The likeable Meacock enjoys a growing reputation there among the expat community, who see the value a good buying agent can offer. He says he relishes ‘the real window on the world’ afforded by the ‘wonderful, extraordinary, eccentric’ UHNWs he acts for.

However, 70 per cent of his deals in 2015 were to British buyers — a sure sign not only of renewed confidence in the domestic market, but also that the ‘sustained attack’ of new tax measures have had a tangible impact on the appeal of UK real estate to international investors.

The government’s latest announcements came as no shock to Meacock. ‘We’ve got to the stage now where we’re expecting some cut or announcement every time there’s a budget — whether its spring, summer or autumn,’ he says. ‘I completely understand the principles behind them — but what I think is so extraordinary is the speed with which they’ve followed each other.’



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